Sustainable
“Living” reusable designs. We rescue deadstock lace, trims and offcuts destined for landfill and build each piece around what we find.
Our Story
A second life for
discarded fabric.
Cherish transforms deadstock and discarded textiles from New York's garment district into limited, one-of-a-kind pieces — designed around the fabric itself.
Rescued beaded lace · New York garment district
The Designer
Cher Mei
Founder & Designer
Cherish is a fashion initiative that aims to sustainably transform discarded fabric into unique garments — giving new life to materials that would otherwise end up in landfills.
In partnership with EC Studios, a small production company in Midtown Manhattan, I design a collection of tops, skirts and bags ethically sourced from NYC's garment industry. The design comes from the workable fabric itself — giving each material a second life through purposeful, creative, sustainable production.
Made in New York
Local production in the NYC Garment District — high-quality, affordable, limited drops, cut and sewn a few blocks from where the fabric is found.
Transparent
Every piece carries a maker tag naming who cut and sewed it — crediting the makers and building a real connection between hand and wearer.
Behind Each Piece
“Living” reusable designs
A closed production loop — swap the fabric, and every piece becomes one of one.
Manufacturing Transparency
Made a few blocks away.
Garment production in NYC has been dwindling toward overseas factories for decades. To help keep the craft — and the culture — in New York, every Cherish piece is made locally and openly, with its maker named on the tag.
EC Studios — Manhattan, NY
Why It Matters
The case for change
200,000
tons of clothing discarded by New Yorkers every year.
84%
of all US textile waste goes straight to landfill.
80%
drop in NYC garment jobs over fifty years — roughly 50,000 lost.
For the extra sparkle in your day.
Shop the Collection